Choosing a credit card processor is a critical decision for any merchant and can be an overwhelming
process! As with most service providers, salespeople drive the credit card processing industry. Sales
people and processors make their money from the sales of transactions, equipment, software,
supplies, and from the residual commissions earned from your processing volume. LNC Merchant
Services is an Independent Sales Organization (ISO). Our very existence depends on the
continuing income derived from the long-term relationship with our customers. In using an ISO,
your company is in the capable hands of experienced people who concentrate on the long-term
relationship by keeping our customers' needs and budgets in mind. At LNC, our sales people do
not work on commission, so you will always get the best possible care and attention, regardless
of the size of your company or the volume you process.
When you sign up for merchant and processing services, there are many variables which can
change at any time. In order to maintain some control over these variables, you want the option
of not having to sign a long-term contract locking you into set fees. You want the right to cancel
your service at any time without paying cancellation fees. You want the right to choose whom you
conduct business with. At LNC Merchant Services, we give you these rights. Although price is a
factor when obtaining processing service, keep in mind that generally you get what you pay for.
If your processing company has not taken the time to go over your options and educate you so
that you have a basic knowledge of the industry, you are selling your company short. The time
and money you can save by being advised by a professional in this industry can be enormous!
Our industry is rapidly changing and credit card acceptance has become an important function for
many businesses. The diverse options for retail, fax/mail/phone order, and Internet business are
vast, and the most expensive option is not necessarily the best. A good processor should be
happy to provide you with a system that best suits your business needs, stays within your budget,
and they should advise you regarding which fees apply to you, how to avoid unnecessary
surcharges, and how to protect your business from fraud and unscrupulous chargebacks. We at
LNC Merchant Services are committed to this philosophy.
As we said earlier, credit card acceptance plays an important role for most businesses these days.
If problems or questions arise, you don’t want to waste time spinning your wheels. Whether it’s an
equipment problem or a question about your statement, fast and accurate customer service is
imperative. Customer support should be available 24 hours a day, 7 days a week. Your sales
agent or customer support representative should be knowledgeable and accessible. Again, this is
our policy at LNC Mechant Services and we guarantee you continual support.
Some Shamless Self-Promotion:
We can provide this advice because we follow it. Our company survives on the residual income
gained from our ongoing customer relationships, and LNC is committed to maintaining that
relationship. Our dedication to quality service proves it! We want the best for you, our Customer,
even while this sometimes means less money up-front for us because we won’t gouge you on
equipment or sell you a product that you don't need. However, we know that in return, we will earn
your respect and your long-term business. If you should have any question or comments please
feel free to contact us.
As always…we are here for you, and look forward to helping your business succeed!
